Every animated movie is a tour de force.Animated content is not just a ‘kid’s only’ department anymore, says P. Jayakumar, CEO of Toonz Animation India. High-quality animation has takers in every age group across cultural barriers, he told Business Line in an interview.
He greet the fact that cable and satellite TV worldwide is escalating broadcasting hours for animated entertainment. He take effect with the intention of , entertain the people who love animation.
‘South Park’ and ‘Simpsons’ are shows that are dreadfully trendy among the older crowd. It’s a worthy thing that cable and satellite TV companies accomplish that, he added.
There is a spike in the number of channels solely dedicated to the kid’s genre in India, too. Here is Jayakumar’s take on fad in the industry.
Leading industry craze in recent times
The biggest stint that has transpired is a decline in the home video market and emergence of ‘new media’ as a major revenue generator. Netflix is perhaps the best example to exemplify this. In India, this is currently in the nascent juncture. It is the mobile market that is thriving at this juncture and animation companies are catching up pretty fast.
Computer playoffs versus animated succession
For animation companies, video games have mammoth opportunity for animation, especially for those niche companies all ears on betting. At one fell swoop, the social threat lies in the fact that children are bowed onto video or computer games from a very young age and find these almost addictive. Consequently, their academic and social life is at stake. Maybe TV shows are getting stale these days and so kids gaze into gaming as a means for tackling tedium. The only ways to counter this is by gaming companies holding back on shoddy or agitate themes in video games and content providers and generators coming up with original and intriguing shows. Mindless gaming and senseless programming spartanly have to go.
Outsourcing of animation content to Asia
Yes, it certainly is a good era for animation in Asia especially because of cost factors. It is a positive sign that stalwart players like Japan, Korea, China, and Singapore are cheering international co-productions and buyers.
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